Born in Tel-Aviv Israel, into a family of holocaust survivors I have always had the sixth sense that every seen reality holds an unseen one. As a kid my skewed sense of reality and fantasy was a gift in disguise - allow me to create stories through art that transcended the harsh realities my parents absorbed. I have went through art training from a very young age and was the youngest student among a special art training program that was offered by the Tel Aviv Museum of art. 

I was trained as a visual artist and a graphic designer earning a BFA from Pratt institute, NY in design and communication, as well as in Sculpture studies in Barcelona, Spain through the School of Visual Arts. The tools associated with 'commercial art' such as type, abstract shapes, and minimal visual vocabulary (minimalism) took form and shape through my art and design work.

Over the last two decades, I have created visual and advertising campaigns for Swatch, Sony Music, and Nickelodeon to name a few. I have also exhibited sculptural work and video installations in NYC and Philadelphia. My current work is a mix of hi and low art - Exploring everyday pop culture objects and art effects and using them to explore a familiar form of spiritual symbols (Pez decpencerws and Totem poles, Tarot cards and Comics) as well looking for the humorous within the dark side or the crude side of life (been my interest in this tarot journey) looking at the reality of what seems dangerous or threatening, or morally wrong may be beautiful and fun, and vice versa.